FYC, a product line for mixed textured curls, is shortlisted for the Pure Beauty Awards.
The company is based in Cotton Court, Preston and was co-founded by city entrepreneur Robert Binns.
It is looking to take a share of the Â£ 1.72 billion hair care market in the UK alone.
FYC offers easy-to-use, affordable products specially designed for mixed Afro-European textured curls. Its Leave In Conditioner and Refresh and Detangle spray products beat just under 600 others to earn a spot on the shortlist. Voting is now open to the public to determine the final winners.
Robert said: âIt is a real honor for such a young brand to stand out in this way. Since our launch we have had so much great customer feedback, and seeing the difference the product makes to people’s hair is a real joy. For industry professionals and Pure Beauty Magazine to join in this praise is exceptional. “
All FYC products are made in the UK. Rob started working on the range with business partners Bradley Lincoln and Mike Peters after failing to find the right kind of hair product for his daughter Lydia.
He said, âWe couldn’t find any product that worked for her that didn’t contain harsh chemicals. So, with Brad and Mike, we started to create them. “
It took 24 months from the initial concept to launch. He said: âWe are really excited about the potential of FYC. We have the feeling that we have found a real gap in the market, a hair care product that meets a real need. Our aim is to build and develop a strong UK brand that can have real impact. “
Each of FYC’s four products are vegan and contain natural ingredients including shea butter, olive oil, pro vitamin B5, and organic aloe vera.
In addition to FYC, Rob Binns is Managing Director of the Cotton Court Business Center in Preston. He has interests in a range of technology and telecommunications companies, as well as real estate and energy companies.
Bradley Lincoln is the creator of Mix-d: a concept of resources developed around the theme of MÃ©tis identity in the United Kingdom. He led the detailed research that led to the development of FYC.
Mike Peters founded Universal Products Manufacturing, a manufacturing company that supplies products to some of the biggest names in the beauty world from its Kirkham factory.
Mike has a successful background in the beauty and hair industry, including work in West Africa, and has been honored with an MBE for his services to the Northwest industry.
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