In Honor of CROWN Day, Here Are 11 Black Owned Hair Care Brands To Buy Now And In The Future


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July 3 is CROWN day. A moment reserved to honor the independence of black hair. According to The CROWN Act website, CROWN stands for “Creating a Respectful and Open World for Natural Hair”.

It might sound hard to believe, but Black people still face prejudices based on how they choose to wear their Hair. Surprisingly, there is no federal law in the United States that prohibits this form of discrimination. Currently, only 13 states, including California, New York, Washington, Nevada, Virginia, and Connecticut, have passed the CROWN Act, prohibiting employers and others from treating people differently or unfairly because of the texture of their hair. . There is certainly still work to be done.

But right now we are celebrating. We may not be where we want to be, but we can recognize that progress has been made through the diligent efforts of many who refuse to back down. Whether you choose to wear your hair in braids, locs, curly, frizzy, or coiled, you should know that there are many black owned hair care brands that see you and support you. Briogeo is a black owned hair care brand that focuses on creating products for various hair textures using clean ingredients, while 4C only is committed to manufacturing products specifically for this type of hair.

Now is the time to start incorporating products from these black owned hair care brands into your daily routine. Not only will you be supporting the crop, but your crown will look and feel flaky as a result.

Black-owned hair care brands

4C only

Founder: Kim and Tim Lewis

About the brand: 4C only creates products with the most frizzy, curly textured hair in mind. The Black-owned beauty brand offers four individual products: Too Clean Shampoo, Too Thicke Deep Conditioner, Too Soft Leave-In Conditioner and Too Slick Styling Cream. The line also allows you to hang all 12-ounce jars in a bundle for just $ 70.

Learn more about 4C Only here.


Beauty Adwoa

Founder: Julien addo

About the brand: Founded by Julian Addo, Beauty Adwoa is a non-sexist, black-owned hair care brand that creates clean products for multicultural hair textures. Adwoa Beauty meets “Clean at Sephora” standards and, moreover, all of the brand’s products regularly receive positive reviews.



Founder: Maeva Heim

About the brand: Born in Australia, there is no doubt that BREAD founder Maeva Heim is a game-changer. The Black-owned beauty brand creates products specifically for textured and curly hair. The brand recognizes that not all curls are the same and therefore avoids phrases like “anti-frizz”. The brand’s bestsellers include their Everyday hair shine, who won a Seduce Best of Beauty Award, and their new Macadamia Oil.

Learn more about BREAD here.



Founder: Nancy twine

About the brand: Nancy Twine started Briogeo in her New York apartment in 2013. Inspired by her grandmother’s beauty recipes, Twine has teamed up with a team of natural chemists to bring her “clean” creations to the general public. Today, Briogeo has grown into a comprehensive hair care brand that includes eight different product lines and legions of loyal fans. Briogeo products are available from Sephora and Ulta; buyers can also buy the products from the brand website,

Learn more about Briogeo here.



Founder: Shelley davis

About the brand: Kinky-curly is one of the most popular black and Caribbean owned hair care brands today. Its founder, Shelley Davis, is from Saint Vincent and the Grenadines and has been natural since 1998. When the natural hair movement gained popularity in the early 2000s, she launched the line, which became the one of the very first to become widespread. Today, you can find Kinky-Curly products at popular retailers like Whole Foods and Bed bath and beyond. One of the brand’s best-selling products to date is its Knot Today leave-in conditioner.


Melanin hair care

Founders: Whitney and white taffeta

About the brand: Longtime Natural Hair YouTuber Whitney White (adorably known as Naptural85 on YouTube) answered her subscribers’ prayers in 2015 when she teamed up with her sister Taffeta White to launch their own brand Melanin hair care. Boasting the slogan “Simple Natural Hair Care”, Melanin strives to make products rich in nutrients and accessible to all.

“I wanted to share my love for natural, homemade and safe hair care products on a larger scale, so that everyone, whatever the time or budget, could benefit from real, nutrient-dense hair products and a healthy and prosperous scalp, ”Whitney shared on the brand’s website.


Nancy’s cuisine

Founder: Donna Jenay

About the brand: If you’ve ever been told that your naturally frizzy, curly, or curly hair is “hard to manage,” you’re not alone. Tired of hearing the same myth about textured hair repeating itself over and over again, Donna Jenay decided to create Nancy’s cuisine, a black-owned beauty brand committed to serving the “natural hair community with high quality hair care solutions.” The brand immediately took off, with articles in top publications like Allure, Elle and The Oprah Magazine. The brand’s Miracle Leave-In Conditioner even received a In The Know Beauty Impact Award in 2021! Most of the brand’s products sell out frequently within minutes of being restocked, so be sure to sign up for email alerts if you want to try these amazing hair care products.



Founder: Tracee Ellis Ross

About the brand: Tracee Ellis Ross has an iconic mane, so it made sense when the actress launched her own line of hair products. In 2019, the star “Black-ish” launched Diagram. Speaking of the business venture, the Golden Globe award winner said Pattern has been in the works for 10 years, explain she created the line to meet “unmet beauty needs that haven’t been addressed”.

“Shifting my focus to an area that people don’t know about me and that was new to me, as CEO and founder – everything from packaging to creative vision and all that stuff to formulas – I got to myself. feel a little crying about that part ”, she mentionned. The model is currently sold in Ulta Beauté stores.

Learn more about Boss here.


Sienna Natural

Founders: Hannah Diop and Issa Rae

About the brand: Inspired to create high quality natural products that hydrate and nourish textured hair, Hannah Diop started Sienna Natural with actress, director and versatile designer Issa Rae. The brand’s range includes everything from scalp treatments to shampoos and conditioners, all made with clean ingredients.

Learn more about Sienna Naturals here.


Wonder loop

Founder: Scarlett rocourt

About the brand: Calling all curly girls! Wonder Curl founder Scarlett Rocourt knows all about the struggle to find products that hydrate and nourish curly hair. This is precisely why she started Wonder Curl. She started out wanting to create the perfect hair gel, but now the Caribbean-owned beauty brand has shampoo, styling lotion, hair butter and more.


Wrap life

Founder: Nnenna stella

About the brand: Black owned hair accessories brand Wrap life makes the most beautiful hair wraps and headbands. The Brooklyn-made headbands and headbands are made from a high quality fabric, with both firm and stretchy options. With a variety of colors and patterns, there is a style for anyone who wants to adorn their crown in style.

Learn more about Wrap Life here.


Contributors: Ari Bines, Ellie Conley, Moriba Cummings, Katie Dupere, Laura Galvan, Jamé Jackson, Julia Webb

If you found this story useful, check out Over 75 Black-Owned Brands to Support Today, Every Day.

More from In The Know:

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Over 50 Caribbean-owned brands you should support today, every day

These Caribbean-owned beauty brands will keep your skin glowing and hair flowing

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