Ananya Panday leads a new VEGA campaign


VEGA, one of the leading flagship personal care appliance and beauty care accessory brands in India, has launched new campaigns promoting its 3 in 1 hairdresser in the Personal Care Appliances and Hair Brushes category. hair in the Beauty Care Accessories range, featuring its Brand Ambassador and Bollywood Diva. , Ananya Panday.

Conceptualized by Leo Burnett, the TVC and the campaign showcase the features of the 3 in 1 Hair Styler product and the assortment of hairbrushes, while increasing their visibility to the public.

The VEGA 3-in-1 Hair Styler film shows Ananya Panday effortlessly styling her hair and displaying three distinctly different styles Straight, Crimped and Curled with the help of the VEGA 3 in 1 Hair Styler. The film shows that the Hair Styler allows you to switch between three different styles and helps consumers achieve the perfect hairstyle goals with just one styler.

The Hairbrush campaign shows Ananya Panday meeting daily hair brushing, grooming and styling needs, while showcasing the different types of hairbrushes that best meet individual hair care needs. Campaigns will be delivered on digital media including YouTube, social media, e-commerce and OTT platforms.

Commenting on the campaign, Eiti Singhal, Director of Marketing – VEGA Industries Private Limited, said: “VEGA is proud to be the pioneer in home styling products, and our consistent approach to empowering our consumers sets us apart. Further strengthening our capital, we are launching new advertisements for the hairdresser and 3 in 1 hairbrushes which are young and intend to seasonally adjust our brand so that Gen Z and Gen Y experience the joy of hairdressing as well as the concept of hair care. The unique 3 in 1 Hair Styler is one of a kind in the category of personal care devices and ties the proposition of straightening, crimping and curling hair into one. “

Vega as a brand is redefining home style in India. Our campaign highlights the fact that Vega products are not just for day-to-day hair care and styling, but are products that make everyone, man or woman, really like her hair. And who better than Ananya Panday who is herself a style icon to share this message. Rajdeepak Das, CEO and Creative Director – South Asia, Leo Burnett.

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