GlossWire has named 786 Cosmetics, a company that provides quality, halal-friendly products for women in Muslim communities, as the winner of a $5,000 grant to help the company continue to grow and thrive at Cosmoprof North America.
Ibrahim Ali and his wife Iqra Isphahani founded 786 Cosmetics to fill a gap in the cosmetics industry by offering a range of high-quality beauty products, including vegan, cruelty-free and breathable, Halal or Islamically authorized nail polish. Now sold in over 10 countries and reaching customers all over the world, 786 Cosmetics has become a globally recognized brand.
“Using your nails as a way to display your mood and personality is the biggest trend in the beauty industry right now,” Amanza Smith says. “I immediately connected with 786 Cosmetics’ polishes, wraps, and breathable nail care solution given that they’re vegan and cruelty-free, yet don’t compromise on fashion-forward color.”
“It’s an honor to announce that 786 Cosmetics is the winner of the GlossPitch competition,” said Kimberly Carney, Founder and CEO of GlossWire. care, so it’s a category that we watch and strongly support. We have seen a surge in the search for highly effective products without animal-derived ingredients. 786 Cosmetics halal nail polishes are certified by PETA and are available in a range of colors and sets that our GlossWire consumers desire.
Joy of Beauty, Le Joyau D’Olive Win Second and Third Prizes
More than 70 companies pitched in to a panel of beauty industry leaders and celebrity judges at the GlossPitch competition in partnership with Cosmoprof North America.
Joy of Beauty, a body care and lifestyle brand that provides body care products and merchandise for diabetics and those in health-conscious communities, took second place, winning a $2,000 grant . Third place was a tie between Le Joyau D’Olive – a natural, artisanal, biodegradable and vegan olive oil soap made by artisans in Lebanon – and Bea’s Bayou Skincare, a collection of products specially designed for people with very sensitive scalps and skin, provide natural and fast relief from stubborn itching and dryness.
Each third-place ranked company will receive $1,000 in grants. Honorable mentions went to Freedom deodorant and Power Twist. The brands, which included makeup, hair, skincare and other product companies spanning the full spectrum of the beauty and grooming industry, were pitched to a panel of judges that included Kimberly Carney , CEO and Founder of GlossWire; Amanza Smith, GlossWire Advisory Board Member, Designer, Entrepreneur + Cast Member of Netflix’s Selling Sunset; and Hooman Hamzeh, Advisory Board Member of GlossWire and Development Partner + CEO of DevelopingNow. Brands shared the inspiration that led to the launch of their businesses, stories about the challenges and successes they faced, the impact of these unprecedented times on their businesses and how they would use the money .
GlossWire empowers its portfolio of 200+ brands to engage in new and innovative ways by merging data analytics with brand discoverability on one global platform. For the consumer, GlossWire improves product discovery and awareness by leveraging technology to personalize the customer experience through social tools, such as swiping, likes and sharing, to engage the consumer and build community . As a testament to the positive user experience, GlossWire continued to rank high in the App Store for paid purchases category.